What should my advertisements look like?

It’s crucial that any advertisement is accurate and complete. You can share as much detail regarding your funds' terms as you see fit. The goal is for the investor to have a clear picture of your fund.

It may be useful to speak with fund counsel to determine if any disclosures or disclaimers should accompany your advertisements.

Provided that your advertisements satisfy the above, the way you advertise your fund is up to you. You have a wide range of options, including:

  • Social media campaigns (either paid or organically driven through your network)
  • Speaking engagement plugs
  • News reports and write ups

Best practices would also include waiting for a round to officially close before discussing it and verifying with the founder(s) that it is okay to mention the round.

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