What is general solicitation?

There is no precise definition of general solicitation. Things like newspaper, radio, or internet ads or mentioning your fund at a seminar or meetings where the audience was invited via a general solicitation would be considered a general solicitation.

To avoid general solicitation, you should refrain from advertising or publicizing in venues that include people you do not personally know.

To determine if a social media post, email, etc., is a general solicitation, we consider:

  • Is the communication to a widespread and anonymous audience?
  • Does it constitute an “offer” (i.e., does it contain a link to invest or a specific call to action)?
 
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